The “Piemonte Wine School” reaches Göteborg

Between October and November 2017 debut in Sweden the seminars to promote and spread the Piedmontese wine culture, under the guide of Robert Sumberaz.


Considering the great popularity of the Piedmontese wine in Sweden and the experience gained over the years, the consortium of promotion I Vini del Piemonte intends to launch a “Piemonte Wine School” in Göteborg, after the positive debut of this project in Copenhagen.

It deal indeed a very ambitious and innovative initiative, in which I Vini del Piemonte believes a lot and to which is working for a long time: an experience never tried before by other Italian consortia, that it has the objective to constitute a center of promotion of the Piedmontese wine culture, satisfying the application of knowledge of the Swedish public.

In October and November 2017, the first three seminars of tasting will be realized: the lessons will be developed according to the formula of the Wine Tasting Experience® near the rooms of Wijkanders, to Göteborg, and you will be conducted by Robert Sumberaz, Ambassador of I Vini del Piemonte in Sweden.

The meetings will be turned to selected swedish wine-lovers (around 30/35 people for appointment), they will have the possibility to taste 5 wines during every meeting. The treated will be: “The Taste of Territory”, “Nebbiolo” and “Barolo”.

The Wine Tasting Experience® is an ambitious and innovative project of tastings devised by Strada del Barolo e grandi vini di Langa to enhance the knowledge of Piedmontese wines for final consumers. This kind of event goes beyond the traditional tasting; first of all because it offers the opportunity to compare labels of different producers in one single appointment, and second because it has a strong educational spirit since each experience is led by an expert who, with the help of a supporting video and interactive tools, is able to reveal secrets and curiosity about the wines presented to the public.